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Jain, Dhanyakumar P.
- Study of Level of Practicing E-commerce and Perceived Satisfaction of it by Different Segments of Consumers for Different Segments of Consumers for Different Selected Products in Ahmednagar City
Abstract Views :180 |
PDF Views:123
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Affiliations
1 Institute of Management Research and Rural Development Ahmednagar, IN
1 Institute of Management Research and Rural Development Ahmednagar, IN
Source
IBMRD's Journal of Management & Research, Vol 3, No 1 (2014), Pagination: 321-327Abstract
E-commerce is very rapidly growing in various parts of the globe, not only in developed countries but also in the fastest developing economy like India. It is really a powerful tool to inform about latest products, to communicate and to give access to customers and to sell and complete transaction. However, it is observed that consumers prefer to go in for traditional way of purchase. This paper will be a research work to find out level of use of E-commerce in case of purchase of selected products like Books, readymade garments, shoes in Ahmednagar city. It will also highlight problems and reasons of not accepting this as a way to purchase. It will also show the level of perceived satisfaction of consumers in different segments in Ahmednagar City and will give remedial measures to overcome problems.Keywords
E-commerce, Tool, Transaction, Perceived Satisfaction- Analysis of Level of Use of ICT in Hospitals in Ahmednagar City and Explore the Potential Areas of Use of ICT
Abstract Views :254 |
PDF Views:108
Authors
Affiliations
1 Institute of Management Research and Rural Development, Ahmednagar, IN
1 Institute of Management Research and Rural Development, Ahmednagar, IN